Evaluation Part 4: Who would be the audience for your media product? & How did you attract/address your audience?

The target audience for our film product are teenagers of both genders. We have chosen teenagers as our target audience because we felt it was easier to figure out what conventions of films they enjoyed, and had access to them easily through friends or people in our class.

We achieved this by ensuring our teenage characters represented a variety of teenage stereotypes that our target audience may be able to relate to. Horror films are also relatively popular with teenagers, so by making our main characters teenagers it allows the possibility of our target audience perhaps identifying with a character. We also made our product age appropriate so that if it were to be shown in cinemas they would be able to view it. We used minimal profanities, and no violence so that we could achieve a low age certificate and still access our target audience.

We chose Jordan and Yvette to watch our film opening and give their opinion because they are our target audience and we felt it best to get their views on it and whether they felt we achieved the right effect and fitted into the horror genre with our conventions. Their feedback was also similar to the feedback we received when our clip was shown to our media class.